Strategic PR Campaigns - The Qode develops bespoke strategies to suit to each client / project, big and small, always looking at creative ways to promote brands – we do not believe in the cookie-cutter approach.
- Drafting and adapting press releases ensuring that each brand’s guidelines and tone of voice is reflected in the communication.
- Sending out press releases to an extensive database of media contacts in print, TV, online, radio, etc.
- The Qode maintains a strong & proactive relationship with the media covering TV, radio, print, online (websites, magazines & blogs)
Brand features / reviews
- We always strive to pitch and secure tailored features for our brands in the most relevant top tier titles.
- The Qode works closely with each brand to ensure that various services / experiences are regularly reviewed and featured in top tier titles
- The Qode works with each brand to establish spokespersons that can be interviewed by various media including newspapers, magazines, TV, radio, online, etc.
- Working with each brand to write bios and secure photos of each spokesperson in order to pitch interviews
- We provide media training to any spokespersons requiring assistance
- We have excellent relationships with stylists who regularly visit our showroom to borrow items for shoots
- The Qode also offers a delivery service of items to editors / stylists in order to facilitate more borrowing for our brands and an added value / service to the media
- We work with each brand to make sure we have the best and most relevant images to ensure consistent product placement
- We constantly update each brands image library, providing editors with images linked to any themes / requirements they might have
Dedicated & Creative Approach
- The Qode always goes above and beyond the call of duty, ensuring that each client is given more than what is expected.
- A four tiered organization: each client will be supported by a dedicated four tiered team and would include an Account Manager & Account Executive overseen by Account Director and a Managing Partner
- Weekly team brainstorming sessions ensure consistent creativity and an out of the box approach
- No email goes unanswered and no request not fulfilled in the most efficient way
- We have a vast experience in organizing bespoke and unique experiences for VIPs & journalists
Brand Ambassadors / Friends of the Brand
- Identifying and creating brand ambassador / friend of the brand programs which will improve the brand’s visibility / exposure and improve footfall.
Media monitoring & monthly reports
- The Qode has an in-house media monitoring team which checks all relevant publications
- By the 7th day of each month, each client receives a media monitoring report with clippings along with an evaluation of the coverage
- The Qode works to establish charity partnerships and creative charity programs to ensure that each brand connects with the community in a unique and genuine way.
The Qode’s strength lies in its accomplished management team who has developed an extensive knowledge of the Middle East luxury market through a combined experience of several decades. Our long established relationships with regional media, VIPs / socialites, opinion leaders and luxury brands afford us an incomparable advantage to achieve our clients’ goals and add unparalleled value to their business.
The Qode prides itself on its personal approach, ensuring every client benefits from the direct involvement of the senior management, always going above and beyond the call of duty to ensure successful results overall.
- 360 degree approach to events from conceptualization to complete production and management of the event
- A dedicated events team to handle events (separate from the PR team)
Types of Events
- Product launches
- Fashion shows
- Gala dinners
- Intimate dinners
- Private parties
- Press previews
- Trunk shows / presentations
Guest List Management
The Qode creates bespoke guest lists for each and every event depending on the client’s brief. The Qode has built a reputation for having the strongest database as well as an excellent rate of attendance.
Celebrity Management / Appearances
- The Qode has worked with many celebrities across different events. Our services include talent sourcing, managing schedules and logistics as well as securing pr opportunities in the regional media.
- Identify key opinion leaders / celebrities to elevate the brand perception. Activies include: appearances at events and brand endorsement agreements.
Event Related PR Campaigns
- Inviting media to events, organizing interviews, securing photographers, sending out post event releases.
- Analysis of current brand image & market perception
- Development of strategies to establish & maintain intended brand image
- Comprehensive consultancy on brand management & product distribution
- Brand positioning / re-positioning
- Examining target markets and the optimal communication strategy
- Developing corporate profiles
- Conceptualization of creative and out of the box events which capture the spirit of the brand and ensure that each guest is left with a lasting impression